Download New MKT 315 Business Logistics Management

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Download New MKT 315 Business Logistics Management

Examines the components and configuration of supply chains in support of marketing and retailing operations. Reviews the considerations for aligning the supply chain configuration to the overall marketing strategy. Analyzes considerations for material sourcing; inventory management; distribution channel configuration; forecasting; supply network coordination, channel performance monitoring, technology applications, and supply chain design options.

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