Download New SPN 3443 Marketing and Advertising in the Spanish-Speaking World

Download New SPN 3443 Marketing and Advertising in the Spanish-Speaking World

Grading Scheme: Letter Grade

An introduction to the related fields of marketing and advertising as they pertain to the Spanish-speaking world. Focuses on marketing campaigns and advertising strategies, in print and on television. Emphasis on the cultural element(s) and context(s) of marketing/advertising campaigns. Covers a representative sampling of Spanish-speaking countries, with special attention to Spain, Mexico, Argentina, and the United States. Group work is required for some class projects.

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Download New SPN 3443 Marketing and Advertising in the Spanish-Speaking World
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