Get Guided SMGT 330 – Sport Communication Technology


Get Guided SMGT 330-Sport Communication Technology

Course Description

This course provides future sports professionals with the technical expertise needed to be successful and marketable in sports public relations. Students will develop proficiency in sports industry-relevant technologies such as organizational media production programs, persuasive media platforms, and social media.

For information regarding the prerequisites for this course, please refer to the Academic Course Catalog.


Technology plays a major role in the sports industry and comes in a variety of formats, especially in sports communications. Marketing, organizational communication, media relations, community relations, and production media all extensively use technology platforms to create, change, and reinforce attitudes, knowledge, and behaviors among key publics. To be effective public relations and sports information managers, students must develop competencies related to the most prevalent technologies being utilized by practitioners in the field.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Understand the role of technology in sports.
  2. Identify relevant technologies used as part of sport communication.
  3. Create organizational media utilizing technologies currently used in the sports industry.
  4. Produce persuasive media through a variety of mediums.
  5. Evaluate different methodologies being used by sports organizations on their websites.

Course Assignment

Readings and Presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (2)

Given that the current state of sports communications is heavily invested in social media, students will complete two different blog assignments. These assignments will not only help students develop a familiarity with blogging trends but will also work to cover specific material within the two posts, including covering an off-campus sporting event. (MLOs: A, B, D, E)

Podcast Assignment

Podcasting is one of the fastest-growing communication mediums. As a growing medium, students need to be familiar with how podcasting works and be able to create one of their own. Students must create their podcasts and listen to three other podcasts. (MLOs: A, B, C, D)

Organizational Media Assignment

Throughout the semester, students will be learning a variety of technologies related to sports communication. Students must pick technology learned in class and create a piece of organizational media for a sports organization of their choice. Professor approval is required when choosing which form of organizational media will be produced. (MLOs: A, B, C, D)

Website Evaluation Assignment

The student will select a sports organization’s website and complete a thorough evaluation of the website including content and design. (MLOs: A, B, C, D, E)

Webpage Design Assignment

The student will mock up a design for one webpage for a sports organization of their choice. (MLOs: A, B, C, D, E)

Infographic Assignment

The student will create an infographic for a sports organization of their choice. (MLOs: A, B, C, D)


The quiz will cover the Learn material for the assigned Module: Weeks. The test will contain multiple-choice, true/false, and essay questions, and have a 40-minute time limit. (MLOs: A, B, C, D, E)

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